Yes, using Wikipedia can help businesses market their brand effectively, attract consumers to their businesses and generate tons of leads.
One of the most important why your business must have a Wikipedia page is the fact that it can help you maintain your online reputation, help you get more exposure and improve your business’ credibility in the ever-so-crowded and ever-so-competitive market.
Remember, 81% consumers conduct online research before making a purchase. This is where Wikipedia comes to your rescue. Having a Wikipedia page helps convince your potential customers into buying from your company.
Not having a Wikipedia page make a negative impression about your business. It hints that either your business is not notable or not-so-trustworthy.
Having a Wikipedia page also helps you boost your SEO efforts. Remember, Google treats Wikipedia as a relevant, trusted source and getting a link from Wikipedia can help you get an instant boost in SERP rankings.
In addition, Wikipedia helps you boost your business’ visibility on the web. Why? Because Wikipedia shows up as the number 1 search result on more than 56% of all Google searches.