Dead-end email accounts slowly clog up your contact lists, wasting time and dollars as you send messages that are doomed to bounce back. These issues leave you struggling to reach your primary targets.
Email verification, or email validation, is a potential solution to the epidemic of inaccurate or abandoned email addresses. Email verification can step in to keep your connections current with loyal subscribers or interested prospects for better email marketing results.
Every message that is sent represents dollars spent, so each marketing message that travels to nonexistent or inaccurate email addresses equates to dollars down the drain.
Using an email validation process includes real-time verification of subscribers on your email list, both as they enter the email and in batch form with your existing list. It’s ideal for ensuring accuracy for both new and long-established email lists.
With a more accurate, validated list, you'll likely report an overall higher return on investment for your efforts -- after all, your campaign statistics will no longer come back lower than expected.
Hard bounces mostly occur because the email address no longer exists, or if it was once created and closed by the user so sending mail to these accounts also drops your score and your email will be treated as spam by other recipients.
Practicing good list hygiene and acquiring data from the right sources is key to minimizing the bounce back.
Best solution is provided by AVA Rapport where the list validation is done on regular basis, review our list regularly, and remove unengaged subscribers so that the bounce rate is minimal and thus helping the client get the best response.
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8 The Green, Site B ,Dover, DE 19911
+1 (203) 677-1931
