The increasing digitalization of business processes is making it necessary for companies to enable as many users as possible to gain insights from data (democratization of analytics). Many companies today view data preparation as the key to increasing their ability to efficiently use data in a distributed manner to optimize business processes, or to enabling new, innovative business models in the first place.
In today’s economy, achieving efficient and agile data preparation is of utmost importance. Increasingly volatile and saturated markets create a complex business environment where the ability to differentiate by leveraging the power of analytics is vital. Organizations struggle to keep up with the demand for data for analytics to gain insight into changing market conditions. The pressure on analytical landscapes to provide data for in-depth analysis is high and addressing these needs requires skilled personnel and a modern approach to data preparation.