We as a marketing firm have observed that that a customer attending a show, often changes company or move to different role a year ahead where in the email address gets updated. The process of adding a consumer’s email address to that consumer’s record which is present with us and we obtain email address by matching those records from the marketer’s database against a third-party database to produce a corresponding email address.
Appending your email data just means making your list more thorough and accurate. Enhancing your data with an append makes your campaigns more effective. Not only are you better able to reach your customers, but you have greater insight into who they are, which will make your messages more relevant.
The important thing here is to keep in mind about appends for B2C data is that the opt-in rules that we follow.
By this process we keep our database updated, keep a list updated.