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A potential customer in your target audience who is interested in purchasing the product or service you offer is referred to as a “lead” in the digital marketing world. Now, to capture this lead – meaning you make them take the first step in your sales cycle – marketing agencies see value in employing different marketing tactics otherwise known as lead generation marketing.
C-level executives are responsible for strategic planning, employee empowerment as well as the ongoing motivation of the employees. They have the ultimate power with any decision-making process. The traditional four such officers are chief executive officer (CEO), chief operations officer (COO), chief technology officer (CTO) and chief financial officer (CFO).
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Using Wikipedia can help businesses market their brand effectively, attract consumers to their businesses and generate tons of leads.
Remember, 81% consumers conduct online research before making a purchase. This is where Wikipedia comes to your rescue. Having a Wikipedia page helps convince your potential customers into buying from your company.